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Built by people who have sat on the other side of the table.
Amanati exists because the two hardest problems in personal lines — acquiring households economically and improving a motor book — are usually solved by different vendors, badly, and never from the same relationship.
Structure
Amanati is operated by Peach Bots S.A. Brand and platform intellectual property are held at HoldCo level. The platform is built on FCB.ai, the digital broker infrastructure that provides the broking engine, quote rail and conversational layer.
The lockup used throughout is Amanati — powered by FCB.ai. In white-label deployments the partner brand leads and the attribution appears beneath it.
Leadership
Founded and chaired by Richard Marsden, who leads global partnerships and the architecture definition. Operating leadership is being recruited against a defined founder specification. Leadership detail pending confirmation.
Partnership philosophy
Three positions we do not move on:
The partner keeps the client relationship. Amanati is paid for what it produces, not for standing between a partner and its customer.
Emergency flows are commercial-free and anti-stalking controls are non-negotiable, including in white-label deployments.
Maturity is disclosed. Partners forgive an early-stage platform; they do not forgive discovering it late.
Partnerships
Three horizons, sequenced deliberately.
Morocco anchor
Maroc Assistance Internationale as assistance partner, a Moroccan insurer panel for the quote rail, and a motor-first pilot that produces the measurements the rest of the plan depends on.
Africa
Expansion through insurer and assistance partners across African markets, using the Morocco deployment as the reference implementation.
Global federation
The International Assistance Group pathway: a network-level framework with member-by-member adoption, each member running the platform under its own brand on its own network.
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We would rather have a short, specific conversation about your book than a long one about ours.