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The app finds the opportunity. You close it, and you keep the client.
This is not a direct channel dressed up as a partnership. In the agent route the insurer funds the app and gives it to you, the leads land in your queue, and the client relationship stays yours.
What actually changes on a Monday morning
Today: a call list, a renewal book you can see, and no visibility of anything the household holds elsewhere.
With Amanati: a diary of renewal events across every line the household holds — including the policies placed by someone else — each one arriving thirty days out with the current insurer, the current premium, the cover, and the gap already identified.
Cross-sell stops being a script and becomes a specific conversation about a named exposure on a known date.
Who pays for it
In the agent route, the insurer. It funds the app and provides it to its agent network as a distribution benefit.
Amanati takes a percentage of the commission on sales the app generates — for delivering the lead, providing the digital conversion tool, and handing the customer over with full context. The rest is yours.
The production model
The argument only holds if the arithmetic does. Here is the shape of it — challenge every line.
| Input | What it means | Typical |
|---|---|---|
| Households per agent | Active app households attached to the agent’s book | 000 |
| Policies per household | Total policies held, not just those you placed | 0.0 |
| Vault completion | Share of household policies actually uploaded and read | 00% |
| T-30 engagement | Households engaging with the renewal prompt | 00% |
| Quote rate | Engaged renewal events reaching a quote | 00% |
| Conversion | Quotes converting to a bound policy | 00% |
| Cross-sell attach | Additional lines sold per household per year | 0.0 |
Marked values are placeholders until the Morocco pilot produces measured figures. We would rather hand you an empty column than a number we cannot defend. Put your own numbers in.
Independent brokers
A different route, the same mechanic.
A large independent broker deploys the platform across its existing customer base, under its own brand. Every client household becomes a vault; every vault becomes a renewal calendar; every renewal calendar is a retention and cross-sell engine the broker runs itself.
No insurer funds it in this route — the broker does, and takes the corresponding share of the economics. The commercial shapes are set out in full on the commercial models page.
What you keep
The client relationship, the servicing, the renewal, and the book. Amanati is paid for the sale it generates, not for standing between you and your customer.
See it from the agent’s side.
The demo starts with the lead queue, not the marketing.